A Lesson for Writers

February 28, 2012 § Leave a comment

You may have read that HarperCollins has sold its teen writers website Inkpop to rival Figment. Why? HarperCollins exists to sell books to readers. Writers websites don’t generate sales.

Writers who lurk in discussion groups for the purpose of trying to sell their books can learn from HC’s decision. If you visit writers’ sites to work on your writing, fine. If you think you’re going to sell your book to other writers, think again.

The same thing is true of writers who think building up hundreds of Twitter followers from the writer community is a good thing. If your goal is to communicate about writing and marketing fine, but stop spamming us with attempts to sell your books. You need to spend your energy elsewhere.

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